INTRODUCING KATHERINE RILEY

PEPPERBALL

• Spearheaded the rebirth of the company's marketing department during a period of transition and corporate growth.

• Created marketing strategy from the ground up for both the direct to consumer and B2B divisions of the business.  

• Managed a complex marketing team of internal and external resources.

• Directed the marketing process from research and planning through execution and analysis and provided strategic leadership for both offline and online marketing Developed and executed an integrated marketing and communications strategy to support corporate revenue and profit goals and enhance brand awareness, delivering 100% growth in marketing influence YOY.

LINEA DI LIARA

• Branding

  • Website Overhaul​

• Brand Management

• Channel Strategy

• Channel Management

  • Amazon​

  • Wayfair

  • Shopify

• Digital Marketing

• Social Media

DANZE/GERBER PLUMBING FIXTURES

• Branding/Rebranding

  • Website Overhaul​

  • Collateral Rebrand

• Corporate Brand Merge

• Demand Generation

• Sales Enablement

• B2B Sales and Marketing

• Marketing Automation

• Trade Show Strategy 

• Content Generation

SWINGLINE/ACCO BRANDS

• Branding

• Digital Advertising Creation

• Email

• B2B Channel Marketing

• Promotions​

• ​Sales Collateral Creation

• Retail Channel Management

• Packaging Design

SHURE INC

• Product Launch

• Global Advertising

  • Ad Creation
  • Media Placement​​

• Global Public Relations

  • Management​

  • Press Relations

• Media Placement

• Agency Management

• Creative Asset Creation